Established in 2016, ASMO works with children, youth and their communities, giving them opportunities to nurture talents, create jobs and communicate critical development messages about slum communities. ASMO supports its member to carry out relevant people-centered art, film and photography projects that address contemporary issues advocating for societal change.
Ensure that parties improve their business models, programming quality, content, and market niche while working collaboratively with other parties (within and outside the consortium) and also independently as creative and sustainable business models.
To create a powerful network of slum media organizations through joint programming, capacity development, marketing, and advocacy.
A Inclusive Vibrant creative economy in Kenya.
- To strengthen the capacity of slum artists and their institutions to become effective agents of change
- To foster and enhance an enabling environment for media, art and cultural expression in Kenya through better policies and regulations, structures and systems
- Harness the market potential of film and content produced by grassroots artists through online and offline platforms, screening and participation artists in local and international festivals and competitions
- To mobilize adequate sustainable resources to the ASMO consortium and to individual member organizations
- To strengthen capacity, team cohesion and relations among affiliate members of ASMO.
The slums are rich in cultural diversity with many ethnic communities living side by side, yet this rich diversity is hardly seen as a resource within policy and development practice. The youth have immense talents and have taken up art in its diverse forms as a means of expression and livelihood. Popular urban slang ‘Sheng’ finds its roots here and is an attempt to break the ethnic divide. Widespread music genres in Kenya such as Genge, Boomba, Kapuka, and Odi Dance, have roots in the slums.
The creative industries are coming of age and are among the most dynamic sectors. Kenyans are now more interested in content made locally – there is a creative renaissance and an emerging market boom, but it is occasioned by massive skills gaps.