Afrikanist Masterclass


Afrikan Artists, Creatives and Innovators together in one of a kind workshop that seeks to unravel common stereotypes and dominant narratives that influence how we create.

The Afrikanist Masterclass is ideal for creatives who are not comfortable with the ‘normal’ and are passionate to define a new authentic narrative for Afrika.

Among other things, you will be introduced to Human Centred design, Artificial intelligence and the power of a brand.

This is bound to have you thinking about a New Afrika.


Yasser Booley

I started photographing during the tumultuous last gasps of the apartheid regime in Cape Town, South Africa. My first photography assignment almost ten years later saw my work make the cover of the second issue of ‘Design Indaba’ magazine, then working for the ‘Mail&Guardian’, ‘ BBC Focus on Africa ‘ and other media organisations. At the same time I had started working in photography and documentary productions , as a runner  at first then working as a production manager /co-ordinator. Later on shooting and directing short documentaries for organisations like the ‘Foundation for Community Work  ‘ ( FWC working in early childhood development for 40 years) and WWF (World Wildlife Federation’s community based projects).

Prof. Mugendi K. M’Rithaa

Prof. Mugendi K. M’Rithaa is a transdisciplinary industrial designer, educator and researcher. He studied in Kenya, the USA, India and South Africa and holds postgraduate qualifications in Industrial Design, Higher Education, and Universal Design. He is widely traveled and has taught in Kenya, Botswana, South Africa and Sweden and is passionate about various expressions of socially conscious design, including Design Thinking; Designerly Strategies for Mitigating Climate Change; Design for Social Innovation and Sustainability; Distributed Renewable Energy; Indigenous Knowledge Systems; Participatory Design; and Universal/Inclusive Design.

Alfred Ongere

Alfred Ongere is the founder and current team lead of Ai Kenya. He has been leading capacity development and industry insights in artificial intelligence in Kenya. He is a passionate Artificial intelligence evangelist dedicated to unlocking an understanding of the capabilities of machine learning, data science and robotics. This brilliant innovator is a product of High Impact Entrepreneurship Training at Boston University, under the TrepCamp Program. Among his top achievements in Artificial Intelligence, Alfred received an honorary mention under the Maathai Impact Award in 2018, which recognizes work by African innovators in the field of machine learning and Artificial intelligence.

The conversation will explore

  • Dominant narratives and the power of story: Stereotypes and their role in the dominant narrative.
  • What does a paradigm smell like?
  • The role and position of modern Brands: The power they have and values they espouse to gain your commitment and following.
  • Thoughts on Media ecosystem Who’s the ‘lion in this Jungle’? ? What are potential connections and opportunities?
  • Future proofing Artificial Intelligence
  • Design Led Thinking : Human centred design; inspiration, ideation and implementation
  • Imagining an alternative Afrika -‘How to inspire a continent? – A common vision for Africa – The Afrikanist



The conversation illuminates the spontaneous nature of creativity and the energy that is generated, versus the institutionalized programmed call and response we are so accustomed to.


It highlights the value of collaboration and the skill of establishing meaningful relationships across sectors to mobilize the critically important shared vision for Afrika.

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